You grew it.
You should keep
more of what it's worth.
The system locked you out. We're building the way back in. The Hathecock Exchange connects you directly to institutions, restaurants, grocers, and communities — cutting out the middlemen who've taken your margin for too long.
Built for Producers
Secure & Private
Buyer Connections
Stronger Together
The problem
The system was
built to extract.
We built it for you.
A clear comparison of traditional distribution versus The Hathecock Exchange. We've removed the middlemen to put the power back where it belongs.
Sysco made $76 billion last year. The average Black-owned farm made less than $20,000. That gap isn't an accident — it's infrastructure built to keep producers dependent.
Projected Impact
$30,000–$40,000
More in your pocket every year — on the same crops, the same animals, the same work. Just a better supply chain.
Feature
Distributor
Exchange
Who sets your price
Platform Fee
Net Earnings
Buyer Relationship
Payment Timeline
Fast Payment
Sell $100,000 of product through a traditional distributor and you net $55,000–$65,000. Through the Exchange, you net $92,000–$95,000.
How it works
Three sides.
One ecosystem.
The Hathecock Exchange only works because producers, buyers, and carriers are all in it together. Here's how each side works.
For Producers
Sell direct. Keep more. Build something lasting.
List your products, harvest windows, capacity, and pricing. Upload your certifications and insurance. Most producers are active within 7 days.
One-time setupHBCUs, restaurants, grocers, and community organizations browse your listings and place orders — no cold calls, no middleman inserting themselves permanently into the relationship.
You own the relationshipOur AI logistics system matches your production to a Black-owned carrier running your corridor. Consolidated loads bring your freight cost down to levels only large shippers could access before.
No logistics headachesStandard payment within 7 days of confirmed delivery. Need money faster? Expedited payout gets funds to you within 48 hours for a small additional fee. No more waiting 45 days for a distributor check.
Net 7 standardKeep up to 95¢ of every dollar you earn
Howard University just paid
Invoice #4821 · $2,340.00
Your Sales
This Month$11,570
Total Sales
↑ 24%
vs Last
14
Orders
For Buyers
Source better. Spend less. Report it with confidence.
Free to join. Set up your profile, delivery address, receiving hours, and product preferences. Institutional buyers can connect procurement systems directly.
Free accessSearch by product, region, certification, and supplier type. Filter by Black-owned, women-owned, organic, and dozens of other verified attributes. Place orders directly with producers whose products meet your needs.
Full transparencyPlatform-coordinated delivery through our network of minority-owned carriers. Cold chain monitoring for temperature-sensitive products. Real-time delivery tracking. One invoice for all your suppliers.
Verified cold chainInspect on arrival. Any quality issue reported within 24 hours is covered by our Quality Guarantee. Institutional buyers get quarterly supplier diversity reports formatted for board and grant reporting.
Quality guaranteedSave 15–25% annually vs. your current distributor
Verified Suppliers
Southeast Corridor
My Suppliers
Browse
Requests
Green Acres Farm
Black-OwnedDelta Catfish Co.
VerifiedTuskegee Sweets
HBCUQ2 Diversity Report
84% minority-owned
$48K
Board-ready
For Carriers
Your truck. Your routes. More loads. Better rates.
Submit your MC number, DOT registration, insurance, and driver documents. Most carriers are verified within 48 hours. Start as Standard — upgrade to Verified or Elite as you build your record.
48-hour verificationTell us where you run, what equipment you have, and what loads you prefer. The platform notifies you when loads match your profile. No pressure — pass on anything that doesn't fit your schedule.
No exclusivity requiredOur bidirectional corridor model matches you with return loads — value-added goods, cosmetics, shelf-stable products — so your truck earns revenue north and south. No more empty return legs.
Bidirectional loadsStandard 7-day payment after confirmed delivery. Install our certified temperature monitor and earn monthly rebates plus annual bonuses until your equipment is fully paid off — then straight cash every year.
Equipment paid in 3 yearsEquipment paid off in 3 years. Then it's cash.
Available Load
EliteFROM
Albany, GA
TO
Washington, DC
$2,400
Reefer · 700 mi
On-Time
98.2%
This Month
$7,820
↑ 3 pending
Temp Monitor
36.2°F ✓
Built to correct a systemic failure.
The system is broken.
So we built our own.
Black farmers once owned 16 million acres; today it's under 5 million — a collapse driven by decades of documented discrimination in lending, contracting, and federal support. Hathecock Exchange builds the infrastructure to reconnect underserved producers with the buyers and communities that need them, opening the commercial access that was withheld for generations.
16M
Acres once owned by Black farmers
<5M
Acres remaining today — and still falling
$76B
Sysco revenue last year (corporate scale)
<$20K
Average Black-owned farm income
Our foundation principles
01 / Determination
Access over dependency
Federal programs that once supported underserved agricultural communities have been cut back or eliminated. We're not waiting for them to return. Hathecock Exchange is durable infrastructure — built to give Black, BIPOC, and mission-aligned producers the commercial access the old system denied them.
02 / Stewardship
Every dollar does double duty
When a HBCU dining hall sources collard greens from an Alabama Black Belt farmer, that's not just food. That's a procurement dollar sustaining a farming family, keeping land in the hands of the people who work it, and feeding a community something grown close to home.
03 / Multiplication
A circular economy that actually circulates
Underserved producers. Independent carriers. Anchor institutions. Local communities. When money moves between them, it multiplies in the regions that grew the food instead of leaking out at every transaction point. That's not aspiration — it's the operating model.
"Every time you sell, source, or haul through Hathecock Exchange, you're building infrastructure that should have existed generations ago — and is open to everyone ready to build it."
Wesley Frazier
CEO & Co-Founder
Built by us. For us.
Ready to transform
your business
and your community?
Producers, buyers, and carriers — join the waitlist and be among the first when the Exchange opens.
